/* ═══════════════════════════════════════════════════════════
   ALURIS STUDIO — Global Stylesheet
   aluris.studio
═══════════════════════════════════════════════════════════ */

/* ── RESET & BASE ─────────────────────────────────────── */
*, *::before, *::after { box-sizing: border-box; margin: 0; padding: 0; }

:root {
  --black:      #0D0D0D;
  --off-black:  #131313;
  --charcoal:   #1a1a1a;
  --mid:        #222222;
  --rule:       rgba(255,255,255,0.10);
  --muted:      #6D6D6D;
  --body:       rgba(255,255,255,0.70);
  --white:      #FFFFFF;
  --light:      #F5F5F5;
  --accent:     #8B5CF6;
  --accent-dim: rgba(139,92,246,0.12);
  --display:    'Plus Jakarta Sans', system-ui, sans-serif;
  --sans:       'DM Sans', system-ui, sans-serif;
  --max:        1200px;
  --pad:        clamp(24px, 5vw, 80px);
}

html { scroll-behavior: smooth; }

body {
  background: var(--black);
  color: var(--body);
  font-family: var(--sans);
  font-size: 16px;
  line-height: 1.65;
  -webkit-font-smoothing: antialiased;
}

::selection { background: var(--accent); color: var(--white); }

/* ── UTILITIES ────────────────────────────────────────── */
.container { max-width: var(--max); margin: 0 auto; padding: 0 var(--pad); }

.label {
  font-family: var(--sans);
  font-size: 10px;
  font-weight: 500;
  letter-spacing: 0.20em;
  text-transform: uppercase;
  color: var(--muted);
}

.rule { border: none; border-top: 1px solid var(--rule); }

/* ── NAV ──────────────────────────────────────────────── */
nav {
  position: fixed;
  top: 0; left: 0; right: 0;
  z-index: 100;
  background: rgba(13,13,13,0.88);
  backdrop-filter: blur(14px);
  -webkit-backdrop-filter: blur(14px);
  border-bottom: 1px solid var(--rule);
}

.nav-inner {
  max-width: var(--max);
  margin: 0 auto;
  padding: 0 var(--pad);
  height: 60px;
  display: flex;
  align-items: center;
  justify-content: space-between;
}

.nav-logo {
  font-family: var(--display);
  font-size: 18px;
  font-weight: 800;
  color: var(--white);
  text-decoration: none;
  letter-spacing: -0.02em;
}
.nav-logo span { color: var(--accent); }

.nav-links {
  display: flex;
  gap: 32px;
  list-style: none;
}

.nav-links a {
  font-size: 11px;
  font-weight: 500;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--muted);
  text-decoration: none;
}
.nav-links a:hover { color: var(--white); }

.nav-cta {
  font-size: 11px;
  font-weight: 500;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--white);
  background: var(--accent);
  padding: 9px 20px;
  text-decoration: none;
  border-radius: 2px;
}

.hamburger {
  display: none;
  flex-direction: column;
  gap: 5px;
  cursor: pointer;
  background: none;
  border: none;
  padding: 4px;
}
.hamburger span { display: block; width: 22px; height: 1px; background: var(--white); }

.mobile-menu {
  display: none;
  position: fixed;
  top: 60px; left: 0; right: 0;
  background: var(--off-black);
  border-bottom: 1px solid var(--rule);
  z-index: 99;
  padding: 24px var(--pad);
  flex-direction: column;
  gap: 20px;
}
.mobile-menu.open { display: flex; }
.mobile-menu a {
  font-size: 13px;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--body);
  text-decoration: none;
}

/* ── HERO ─────────────────────────────────────────────── */
#home {
  min-height: 100svh;
  display: flex;
  flex-direction: column;
  justify-content: flex-end;
  padding-top: 60px;
  position: relative;
  overflow: hidden;
  background: var(--off-black);
}

.hero-bg {
  position: absolute;
  inset: 0;
  background:
    radial-gradient(ellipse 70% 55% at 75% 30%, rgba(139,92,246,0.09) 0%, transparent 65%),
    radial-gradient(ellipse 50% 40% at 20% 80%, rgba(139,92,246,0.05) 0%, transparent 60%);
  pointer-events: none;
}

.hero-inner {
  position: relative;
  z-index: 1;
  padding-bottom: 80px;
}

.hero-label-row {
  display: flex;
  align-items: center;
  gap: 16px;
  margin-bottom: 32px;
}
.hero-label-row .rule { flex: 1; }

.hero-headline {
  font-family: var(--display);
  font-size: clamp(60px, 10vw, 130px);
  font-weight: 800;
  line-height: 0.95;
  color: var(--white);
  letter-spacing: -0.04em;
}
.hero-headline em { font-style: normal; color: var(--accent); }

.hero-sub-row {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 48px;
  margin-top: 48px;
  padding-top: 32px;
  border-top: 1px solid var(--rule);
  align-items: end;
}

.hero-sub-text { font-size: 16px; line-height: 1.7; color: var(--body); }

.hero-actions { display: flex; gap: 16px; justify-content: flex-end; }

.hero-footnote { margin-top: 28px; font-size: 11px; color: var(--muted); letter-spacing: 0.06em; }

/* ── BUTTONS ──────────────────────────────────────────── */
.btn-primary {
  display: inline-block;
  font-family: var(--sans);
  font-size: 11px;
  font-weight: 500;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--white);
  background: var(--accent);
  padding: 14px 28px;
  text-decoration: none;
  border-radius: 2px;
}
.btn-primary:hover { background: #7C3AED; }

.btn-ghost {
  display: inline-block;
  font-family: var(--sans);
  font-size: 11px;
  font-weight: 500;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--white);
  border: 1px solid var(--rule);
  padding: 14px 28px;
  text-decoration: none;
  border-radius: 2px;
}
.btn-ghost:hover { border-color: rgba(139,92,246,0.4); color: var(--accent); }

/* ── SECTIONS ─────────────────────────────────────────── */
section {
  padding: clamp(80px, 12vw, 140px) 0;
  border-top: 1px solid var(--rule);
}

.section-header {
  display: grid;
  grid-template-columns: auto 1fr auto;
  align-items: center;
  gap: 24px;
  margin-bottom: clamp(48px, 8vw, 80px);
}

.section-num { font-family: var(--display); font-size: 13px; color: var(--accent); letter-spacing: 0.06em; }

.section-title {
  font-family: var(--display);
  font-size: clamp(36px, 5.5vw, 64px);
  font-weight: 800;
  color: var(--white);
  line-height: 1.0;
  letter-spacing: -0.03em;
}
.section-title em { font-style: normal; color: var(--accent); }

/* ── WHO WE ARE ───────────────────────────────────────── */
#who-we-are { background: var(--charcoal); }

.who-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 80px;
  align-items: start;
}

.who-quote {
  font-family: var(--display);
  font-size: clamp(20px, 2.5vw, 26px);
  font-weight: 700;
  font-style: normal;
  color: var(--white);
  line-height: 1.3;
  border-left: 2px solid var(--accent);
  padding-left: 28px;
  margin-bottom: 40px;
  letter-spacing: -0.02em;
}

.who-body { font-size: 15px; line-height: 1.8; color: var(--body); margin-bottom: 24px; }

.pillars { display: flex; flex-direction: column; gap: 0; }

.pillar {
  display: grid;
  grid-template-columns: 48px 1fr;
  gap: 20px;
  padding: 28px 0;
  border-bottom: 1px solid var(--rule);
  align-items: start;
}
.pillar:first-child { border-top: 1px solid var(--rule); }

.pillar-num { font-family: var(--display); font-size: 13px; color: var(--accent); padding-top: 3px; }

.pillar-title {
  font-family: var(--sans);
  font-size: 13px;
  font-weight: 500;
  letter-spacing: 0.06em;
  text-transform: uppercase;
  color: var(--white);
  margin-bottom: 6px;
}

.pillar-desc { font-size: 14px; line-height: 1.7; color: var(--body); }

/* ── WHAT WE DO ───────────────────────────────────────── */
#what-we-do { background: var(--black); }

.services-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 2px;
  background: var(--rule);
}

.service-card { background: var(--off-black); padding: 40px; }

.service-index { font-family: var(--display); font-size: 12px; color: var(--accent); letter-spacing: 0.08em; margin-bottom: 20px; }

.service-name {
  font-family: var(--display);
  font-size: clamp(20px, 2vw, 24px);
  font-weight: 700;
  color: var(--white);
  margin-bottom: 14px;
  line-height: 1.15;
  letter-spacing: -0.02em;
}

.service-desc { font-size: 14px; line-height: 1.75; color: var(--body); margin-bottom: 24px; }

.service-tags { display: flex; flex-wrap: wrap; gap: 8px; }

.tag {
  font-size: 10px;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--muted);
  border: 1px solid var(--rule);
  padding: 5px 10px;
  border-radius: 2px;
}

/* Pricing */
.pricing-strip { margin-top: 72px; }
.pricing-strip h3 {
  font-family: var(--display);
  font-size: clamp(24px, 3vw, 36px);
  font-weight: 800;
  color: var(--white);
  margin-bottom: 32px;
  letter-spacing: -0.03em;
}

.pricing-cols {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 2px;
  background: var(--rule);
}

.pricing-col { background: var(--off-black); padding: 32px 28px; }
.pricing-col.popular { background: var(--charcoal); }

.popular-badge { font-size: 9px; letter-spacing: 0.16em; text-transform: uppercase; color: var(--accent); margin-bottom: 12px; display: block; }

.pricing-tier {
  font-family: var(--sans);
  font-size: 11px;
  font-weight: 500;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--muted);
  margin-bottom: 8px;
}

.pricing-who { font-size: 12px; color: var(--muted); margin-bottom: 16px; }
.pricing-price { font-family: var(--display); font-size: 30px; color: var(--white); font-weight: 800; line-height: 1.1; margin-bottom: 4px; letter-spacing: -0.03em; }
.pricing-freq { font-size: 11px; color: var(--muted); margin-bottom: 24px; }

.pricing-features { list-style: none; display: flex; flex-direction: column; gap: 10px; }
.pricing-features li { font-size: 13px; color: var(--body); display: flex; gap: 10px; align-items: flex-start; }
.pricing-features li::before { content: '—'; color: var(--accent); flex-shrink: 0; margin-top: 1px; }

/* ── WHO WE HELP ──────────────────────────────────────── */
#who-we-help { background: var(--charcoal); }

.clients-grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 2px;
  background: var(--rule);
}

.client-card { background: var(--off-black); padding: 40px 32px; text-decoration: none; display: block; }
.client-card:hover { background: var(--mid); }

.client-icon {
  width: 44px;
  height: 44px;
  border-radius: 50%;
  background: var(--accent-dim);
  display: flex;
  align-items: center;
  justify-content: center;
  margin-bottom: 24px;
}
.client-icon svg { width: 20px; height: 20px; stroke: var(--accent); fill: none; stroke-width: 1.5; stroke-linecap: round; stroke-linejoin: round; }

.client-name { font-family: var(--display); font-size: 18px; font-weight: 700; color: var(--white); margin-bottom: 12px; letter-spacing: -0.02em; }
.client-desc { font-size: 13px; line-height: 1.7; color: var(--body); margin-bottom: 20px; }

.client-list { list-style: none; display: flex; flex-direction: column; gap: 6px; }
.client-list li { font-size: 12px; color: var(--muted); letter-spacing: 0.04em; display: flex; align-items: center; gap: 8px; }
.client-list li::before { content: ''; display: block; width: 4px; height: 1px; background: var(--accent); flex-shrink: 0; }

.client-link-hint {
  margin-top: 24px;
  font-size: 10px;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--accent);
  opacity: 0;
}
.client-card:hover .client-link-hint { opacity: 1; }

/* ── OUR WORK ─────────────────────────────────────────── */
#our-work { background: var(--black); }

.process-intro {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 80px;
  margin-bottom: 72px;
  align-items: center;
}

.process-intro-text { font-family: var(--display); font-size: clamp(18px, 2.2vw, 24px); font-weight: 700; color: var(--white); line-height: 1.3; letter-spacing: -0.02em; }
.process-intro-body { font-size: 14px; line-height: 1.8; color: var(--body); }

.steps {
  display: grid;
  grid-template-columns: repeat(5, 1fr);
  gap: 2px;
  background: var(--rule);
}

.step { background: var(--off-black); padding: 36px 28px; }
.step-num { font-family: var(--display); font-size: 36px; font-weight: 800; color: var(--accent); opacity: 0.5; line-height: 1; margin-bottom: 20px; letter-spacing: -0.03em; }
.step-title { font-family: var(--sans); font-size: 12px; font-weight: 500; letter-spacing: 0.12em; text-transform: uppercase; color: var(--white); margin-bottom: 12px; }
.step-desc { font-size: 13px; line-height: 1.7; color: var(--body); }

.partnership-bar {
  margin-top: 72px;
  background: var(--charcoal);
  border: 1px solid var(--rule);
  padding: 48px;
  display: grid;
  grid-template-columns: 1fr auto;
  gap: 40px;
  align-items: center;
}

.partnership-text h3 { font-family: var(--display); font-size: clamp(20px, 2.5vw, 28px); font-weight: 700; color: var(--white); margin-bottom: 10px; letter-spacing: -0.02em; }
.partnership-text p { font-size: 14px; color: var(--body); }

.partnership-perks { display: flex; gap: 40px; }
.perk { text-align: center; }
.perk-value { font-family: var(--display); font-size: 22px; font-weight: 800; color: var(--accent); display: block; letter-spacing: -0.02em; }
.perk-label { font-size: 10px; letter-spacing: 0.12em; text-transform: uppercase; color: var(--muted); margin-top: 4px; }

/* ── REACH OUT ────────────────────────────────────────── */
#reach-out { background: var(--off-black); }

.contact-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 80px;
  align-items: start;
}

.contact-headline { font-family: var(--display); font-size: clamp(28px, 4vw, 48px); font-weight: 800; color: var(--white); line-height: 1.05; margin-bottom: 24px; letter-spacing: -0.03em; }
.contact-headline em { font-style: normal; color: var(--accent); }
.contact-sub { font-size: 14px; line-height: 1.8; color: var(--body); margin-bottom: 40px; }

.contact-details { display: flex; flex-direction: column; gap: 0; }
.contact-detail { display: grid; grid-template-columns: 100px 1fr; gap: 16px; padding: 16px 0; border-bottom: 1px solid var(--rule); }
.contact-detail-label { font-size: 10px; letter-spacing: 0.16em; text-transform: uppercase; color: var(--muted); padding-top: 2px; }
.contact-detail-value { font-size: 14px; color: var(--white); }
.contact-detail-value a { color: var(--white); text-decoration: none; }
.contact-detail-value a:hover { color: var(--accent); }

.contact-form-wrap { background: var(--charcoal); border: 1px solid var(--rule); padding: 44px; }
.form-title { font-family: var(--display); font-size: 20px; font-weight: 700; color: var(--white); margin-bottom: 28px; letter-spacing: -0.02em; }

.form-group { display: flex; flex-direction: column; gap: 6px; margin-bottom: 20px; }
.form-group label { font-size: 10px; letter-spacing: 0.14em; text-transform: uppercase; color: var(--muted); }

.form-group input,
.form-group select,
.form-group textarea {
  background: var(--off-black);
  border: 1px solid var(--rule);
  color: var(--white);
  font-family: var(--sans);
  font-size: 14px;
  padding: 12px 16px;
  border-radius: 2px;
  outline: none;
  width: 100%;
}
.form-group input:focus,
.form-group select:focus,
.form-group textarea:focus { border-color: rgba(139,92,246,0.5); }
.form-group select { cursor: pointer; appearance: none; }
.form-group textarea { resize: vertical; min-height: 120px; }
.form-row { display: grid; grid-template-columns: 1fr 1fr; gap: 16px; }

.form-submit {
  width: 100%;
  background: var(--accent);
  border: none;
  color: var(--white);
  font-family: var(--sans);
  font-size: 11px;
  font-weight: 500;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  padding: 16px;
  cursor: pointer;
  border-radius: 2px;
  margin-top: 8px;
}
.form-submit:hover { background: #7C3AED; }

.form-note { font-size: 11px; color: var(--muted); margin-top: 12px; line-height: 1.5; }

/* ── AUDIENCE PAGES ───────────────────────────────────── */
.audience-hero {
  min-height: 60vh;
  display: flex;
  flex-direction: column;
  justify-content: flex-end;
  padding-top: 60px;
  position: relative;
  overflow: hidden;
  background: var(--off-black);
}

.audience-hero .hero-bg { position: absolute; inset: 0; pointer-events: none;
  background:
    radial-gradient(ellipse 60% 50% at 80% 20%, rgba(139,92,246,0.10) 0%, transparent 65%),
    radial-gradient(ellipse 40% 40% at 15% 85%, rgba(139,92,246,0.05) 0%, transparent 60%);
}

.audience-hero-inner { position: relative; z-index: 1; padding-bottom: 72px; }

.audience-eyebrow {
  display: flex;
  align-items: center;
  gap: 16px;
  margin-bottom: 24px;
}

.audience-headline {
  font-family: var(--display);
  font-size: clamp(44px, 7vw, 96px);
  font-weight: 800;
  line-height: 0.97;
  color: var(--white);
  letter-spacing: -0.04em;
  margin-bottom: 32px;
}
.audience-headline em { font-style: normal; color: var(--accent); }

.audience-sub {
  font-size: 17px;
  line-height: 1.7;
  color: var(--body);
  max-width: 640px;
  margin-bottom: 40px;
}

.audience-actions { display: flex; gap: 16px; }

.audience-content { padding: clamp(72px, 10vw, 120px) 0; }

.audience-two-col {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 80px;
  align-items: start;
  margin-bottom: 72px;
}

.audience-body-headline {
  font-family: var(--display);
  font-size: clamp(24px, 3.5vw, 38px);
  font-weight: 800;
  color: var(--white);
  line-height: 1.1;
  margin-bottom: 24px;
  letter-spacing: -0.03em;
}
.audience-body-headline em { font-style: normal; color: var(--accent); }

.audience-body-text { font-size: 15px; line-height: 1.8; color: var(--body); margin-bottom: 16px; }

.deliverables {
  display: flex;
  flex-direction: column;
  gap: 0;
  border-top: 1px solid var(--rule);
}

.deliverable {
  display: flex;
  justify-content: space-between;
  align-items: center;
  padding: 18px 0;
  border-bottom: 1px solid var(--rule);
}

.deliverable-name { font-size: 14px; color: var(--white); }
.deliverable-tag { font-size: 10px; letter-spacing: 0.12em; text-transform: uppercase; color: var(--accent); }

.audience-cta-strip {
  background: var(--charcoal);
  border: 1px solid var(--rule);
  padding: 56px 64px;
  display: grid;
  grid-template-columns: 1fr auto;
  gap: 40px;
  align-items: center;
}

.audience-cta-text h3 {
  font-family: var(--display);
  font-size: clamp(22px, 3vw, 34px);
  font-weight: 800;
  color: var(--white);
  margin-bottom: 10px;
  letter-spacing: -0.03em;
}
.audience-cta-text p { font-size: 14px; color: var(--body); }

.back-link {
  display: inline-flex;
  align-items: center;
  gap: 8px;
  font-size: 11px;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--muted);
  text-decoration: none;
  margin-bottom: 32px;
}
.back-link:hover { color: var(--accent); }
.back-link::before { content: '←'; }

/* ── FOOTER ───────────────────────────────────────────── */
footer {
  background: var(--black);
  border-top: 1px solid var(--rule);
  padding: 48px 0 32px;
}

.footer-inner {
  display: grid;
  grid-template-columns: 1fr auto auto auto;
  gap: 64px;
  margin-bottom: 48px;
  align-items: start;
}

.footer-logo { font-family: var(--display); font-size: 20px; font-weight: 800; color: var(--white); letter-spacing: -0.02em; text-decoration: none; display: block; margin-bottom: 12px; }
.footer-logo span { color: var(--accent); }
.footer-tagline { font-size: 12px; color: var(--muted); line-height: 1.6; }

.footer-col-title { font-size: 10px; letter-spacing: 0.16em; text-transform: uppercase; color: var(--muted); margin-bottom: 16px; }
.footer-links { list-style: none; display: flex; flex-direction: column; gap: 10px; }
.footer-links a { font-size: 13px; color: var(--body); text-decoration: none; }
.footer-links a:hover { color: var(--accent); }

.footer-bottom {
  display: flex;
  justify-content: space-between;
  align-items: center;
  padding-top: 24px;
  border-top: 1px solid var(--rule);
}

.footer-copy { font-size: 11px; color: var(--muted); }
.footer-legal { display: flex; gap: 24px; }
.footer-legal a { font-size: 11px; color: var(--muted); text-decoration: none; }

/* ── RESPONSIVE ───────────────────────────────────────── */
@media (max-width: 900px) {
  .nav-links, .nav-cta { display: none; }
  .hamburger { display: flex; }
  .hero-sub-row { grid-template-columns: 1fr; gap: 28px; }
  .hero-actions { justify-content: flex-start; }
  .who-grid { grid-template-columns: 1fr; gap: 48px; }
  .services-grid { grid-template-columns: 1fr; }
  .pricing-cols { grid-template-columns: repeat(2, 1fr); }
  .clients-grid { grid-template-columns: repeat(2, 1fr); }
  .steps { grid-template-columns: repeat(2, 1fr); }
  .contact-grid { grid-template-columns: 1fr; gap: 48px; }
  .partnership-bar { grid-template-columns: 1fr; }
  .partnership-perks { justify-content: flex-start; }
  .footer-inner { grid-template-columns: 1fr 1fr; gap: 40px; }
  .process-intro { grid-template-columns: 1fr; gap: 32px; }
  .audience-two-col { grid-template-columns: 1fr; gap: 40px; }
  .audience-cta-strip { grid-template-columns: 1fr; padding: 40px 32px; }
}

@media (max-width: 560px) {
  .pricing-cols { grid-template-columns: 1fr; }
  .clients-grid { grid-template-columns: 1fr; }
  .steps { grid-template-columns: 1fr; }
  .form-row { grid-template-columns: 1fr; }
  .footer-inner { grid-template-columns: 1fr; }
  .footer-bottom { flex-direction: column; gap: 12px; text-align: center; }
  .contact-form-wrap { padding: 28px 20px; }
}